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      13 September 2018  

Boost SMEs Local Products Sales via Social Media

SAIP, Papar (Wednesday) - A total of 45 participants attended the recent AgroSAIP course entitled 'Digital Entrepreneurship: Advertising and Marketing via Social Media', organised by Sabah Economic Development and Investment Authority (SEDIA). The AgroSAIP courses, which had benefitted close to 2000 participants throughout the state, were part of Sabah Development Corridor (SDC) initiatives to help enhance skills, expertise and capabilities of local SMEs initiated in 2012. The Digital Entrepreneurship course was designed to provide opportunities for local entrepreneurs to obtain the latest information and knowledge relating the use of ICT, particularly, the social media, to market and increase their product sales as well as their social network.

  Group photo of all participants after AgroSAIP Digital Entrepreneurship: Advertising and Marketing via Social Media course with Mdm Mary Sintoh (seated fifth from right), SEDIA's Vice President and the Head of Knowledge Technology and Management Division (KTMD) and Mdm. Noorhayati Binti Amir (seated sixth from right), Malaysia Digital Economy Corporation (MDEC) Certified Trainer and facilitator for the course

This is one of SEDIA programmes under SDC to intensify efforts to encourage more entrepreneurs to use ICT, especially social media to market their products and services. Social media is now an increasing popular platform to generate profits by businesses around the world, both from large entities to individuals in Small and Medium Enterprises (SMEs). Social media helps to facilitate in the exchange of information and carry out quick business transactions without having to worry about time duration, distance, location and product selection and comparison.

The training modules included in the one-day course are Introduction to Digital Entrepreneurship; Introduction to Online Marketing and Social Media; Setting Up Facebook page and Instagram; Hands-on Marketing with Facebook and Instagram; Product Photography, Editing and Marketing via, Hands-on Marketing with WhatsApp and Copywriting. The training was facilitated by Malaysia Digital Economy Corporation (MDEC) Certified Trainer, Mdm. Noorhayati Binti Amir, whom also an avid local entrepreneur in the business of digital marketing and training and in the men's and women's clothing under the Olundus brand name.

The training was held at Sabah Agro-Industrial Precinct (SAIP), which is one of SDC flagship projects that serves as a test-bed for carrying out biotech-driven research and development (R&D) and to develop biotech-driven businesses as well as offers various facilities especially for the agro-industries. SAIP has a distinct focus on Specialty Natural Products (SNP), agro-biotech and health food products. Further to that, SAIP is also a specialized area for integrated agricultural product processing with the objective, among others, for SMEs/SMIs capacity building as well as for incubators who are in the downstream activities of the agro-food and agro-biotech industries.

- Media SEDIA

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